Really Small Stuff is a Big Deal
That’s a Wrap: Our Latest High-Definition Video with 3D Animation
In early October of 2011, Bruce Dudzik, Vice President of the Nano BioDiscovery Division of NanoInk, Inc., engaged us to help them visually explain the benefits of their new automated platform for the analysis of their protein NanoArray assays. Within three months and three major holidays, we delivered this state-of-the-art high definition video including custom 3D animation, professional voice-over and underlying music track, scientist interviews and HD videography, shot on-site at NanoInk’s labs. We couldn’t do this alone. A project of this complexity and quality was produced by teaming with Barb McKittrick of The Strategy Factory, as our subject-matter-expert and script writer, as well as 1080, Inc. as our videography and 3D development team. Brad Glendenning, our in-house Creative Director, wore more hats than are hanging in his closet: producer, art director, client and team liaison and project manager. Our long term background in working with the Nano BioDiscovery division enabled us to have an understanding of the complex scientific processes involved in this technology and we were able to turn that into a visually compelling story that is meaningful and dynamic.
Changes Underway
Less than it took to build Rome, but definitely more than a day
We’ve been busy cranking out lots of great client work that it’s been a challenge to find the time to redesign the SENTO website. As much as we may try to focus on it, something invariably pops up to divert our attention. The countdown is on . . . March 30th 2012 is the target date for unveiling our new and improved site.
Hot off the press!
The big project about really small stuff has wrapped and we are proud to show off all the hard work put into making it a success. Click “read more” below to learn about the scope of the project.
Think big. Work Nanoscale.
Web and Print Ads, Package Design, Response Analysis
Since 2008, we’ve been helping one of NanoInk’s newest divisions with their marketing efforts. We’ve developed integrated campaigns that have included media research for the most appropriate journals for their target market, print ads, banner ads, tradeshow materials as well as science-based posters for their conferences. Our print ads have won high readership awards and the banner ads have sustained high click through rates. We are about to begin a 3rd campaign for this division.
Science explained
Examples from nanotechnology textbook project
The process of making the client’s sketch a reality involves lots of listening and then pulling together the multiple talents of a designer and assembling a team of talented artists to transform rough ideas into something understandable and memorable.
Because curious minds want to know
Getting lost in data has never been more fun
A interactive map found on Forbes.com is an example of making raw data so engaging that it’s hard to stop playing around with the graphic. Data on every county in America is accessible. Now you can find out just how many people are moving to and from the county in which you live or have lived and where everyone is going to or arriving from. Now we know why traffic in Austin is such a hassle.
Credit: Forbes.com/Jon Bruner
Playing it cool
Our office mascot, Sampson, has become quite the celebrity about town. He was spotted at the Buda Weiner Dog Races sporting his doggles, which garnered him a spot in the Austin American Statesman.
View his online photo at the Austin-American Statesman.
Being all of 18 years old, Sampson still manages to get around Austin and San Antonio and makes friends wherever he goes.
He keeps an eye on things around the office, making sure we all keep busy while he lounges comfortably on his red blanket in his plush little dog bed.
