SENTO Design

Really Small Stuff is a Big Deal

sento design — Mon, 20 Feb 2012 22:45:22 +0000

That’s a Wrap: Our Latest High-Definition Video with 3D Animation

In early October of 2011, Bruce Dudzik, Vice President of the Nano BioDiscovery Division of NanoInk, Inc., engaged us to help them visually explain the benefits of their new automated platform for the analysis of their protein NanoArray assays. Within three months and three major holidays, we delivered this state-of-the-art high definition video including custom 3D animation, professional voice-over and underlying music track, scientist interviews and HD videography, shot on-site at NanoInk’s labs. We couldn’t do this alone. A project of this complexity and quality was produced by teaming with Barb McKittrick of The Strategy Factory, as our subject-matter-expert and script writer, as well as 1080, Inc. as our videography and 3D development team. Brad Glendenning, our in-house Creative Director, wore more hats than are hanging in his closet: producer, art director, client and team liaison and project manager. Our long term background in working with the Nano BioDiscovery division enabled us to have an understanding of the complex scientific processes involved in this technology and we were able to turn that into a visually compelling story that is meaningful and dynamic.

Read NanoInk’s Press Release

Changes Underway

sento design — Fri, 17 Feb 2012 00:08:01 +0000

Less than it took to build Rome, but definitely more than a day

We’ve been busy cranking out lots of great client work that it’s been a challenge to find the time to redesign the SENTO website. As much as we may try to focus on it, something invariably pops up to divert our attention. The countdown is on . . . March 30th 2012 is the target date for unveiling our new and improved site.

Science explained

sento design — Tue, 22 Jun 2010 15:51:08 +0000

Examples from nanotechnology textbook project

The process of making the client’s sketch a reality involves lots of listening and then pulling together the multiple talents of a designer and assembling a team of talented artists to transform rough ideas into something understandable and memorable.

Because curious minds want to know

sento design — Mon, 21 Jun 2010 22:57:19 +0000

Getting lost in data has never been more fun

A interactive map found on Forbes.com is an example of making raw data so engaging that it’s hard to stop playing around with the graphic. Data on every county in America is accessible. Now you can find out just how many people are moving to and from the county in which you live or have lived and where everyone is going to or arriving from. Now we know why traffic in Austin is such a hassle.

Have fun!

Credit: Forbes.com/Jon Bruner

Tradeshow Poster Graphics

sento design — Tue, 15 Jun 2010 14:53:15 +0000

Playing it cool

sento design — Tue, 15 Jun 2010 05:00:52 +0000

Our office mascot, Sampson, has become quite the celebrity about town. He was spotted at the Buda Weiner Dog Races sporting his doggles, which garnered him a spot in the Austin American Statesman.

View his online photo at the Austin-American Statesman.

Being all of 18 years old, Sampson still manages to get around Austin and San Antonio and makes friends wherever he goes.

He keeps an eye on things around the office, making sure we all keep busy while he lounges comfortably on his red blanket in his plush little dog bed.

Hot off the press!

sento design — Tue, 15 Jun 2010 05:00:45 +0000

The big project about really small stuff has wrapped and we are proud to show off all the hard work put into making it a success. Click “read more” below to learn about the scope of the project.

Introducing students to nanotechnology

Custom designed curriculum for NanoInk, Inc.’s NanoProfessor Program

This curriculum targeted to community and technical college students combines the sciences of chemistry, physics and biology to teach the fundamentals of nanotechnology.

Working as a team with renowned subject matter experts, we developed the entire curriculum. It includes:

275 page Student Textbook teaching the fundamentals of nanotechnology
Instructor Packets per chapter
A 252 Lab Guide for learning the
tools for working at the nanoscale
A 138 page Lab Guide for Instructor Notes
An Online Resource Guide for teachers and students for further exploration
70 Exam questions for teachers to use for measuring student performance

This project was completed in March, 2010, took 7 months and a team of 10 people full time.

Primus Networks

sento design — Tue, 15 Jun 2010 05:00:41 +0000

Marketing Support Graphics

With no source artwork at their disposal, the client asked us to redraw their logo and prepare various identity badges for use in email signatures, internal development projects, and web marketing. A full-scale package of vector artwork was created for print output as well as web use.

Conference Posters

sento design — Sun, 13 Jun 2010 22:01:45 +0000

Illustrating how things work at the nanoscale

SENTO Design helps explain the breakthroughs research scientists are making using new nanotechnology tools. To support NanoInk scientists who present at various conferences, we pull together their data, create custom illustrations, and produce large format posters for them to highlight the benefits of the new research processes and techniques.

Custom Video Presentation

sento design — Thu, 10 Jun 2010 05:00:30 +0000

3D Animated Simulations

Molecular Imprints

In 2009, we developed two 3D animations for each of their primary business areas. These held a dual-purpose as a salestool for capturing people’s attention to bring them into thebooth, but also an educational tool that helps show what isactually going on inside their tools. 3D animation in this case is very useful to show a technology when it is difficult to either photograph or even see the size of the action going on– especially at the nanoscale.

2009 Tradeshow Animation video 1

[See post to watch QuickTime movie]

2009 Tradeshow Animation video 2

[See post to watch QuickTime movie]

2005 Tradeshow Animation

[See post to watch QuickTime movie]

> This sample produced by XCELARTS, a company co-founded by Lisa Bebee in 2001.

Molecular Exhibit Design

sento design — Tue, 08 Jun 2010 05:00:39 +0000

Tradeshow Design and Marketing Support

We’ve continued to worked with Molecular Imprints going on 5+ years now and support their marketing and creative needs by developing tradeshow booth imagery. Their posters are high impact with a technical feel to show their data in an easy to understand, but eye-catching manner — the goal being to catch the eye of people walking by the booth.

Amber Lodging

sento design — Mon, 07 Jun 2010 05:00:16 +0000

Integrated Campaign Design

Items developed:

Logo
Website
Tradeshow Booth Development (10′ x 10′ fabric tension booth)
Tradeshow marketing materials

Selected Identities

sento design — Sun, 06 Jun 2010 05:00:36 +0000

Logo Design

Logo development is a highly energetic and creative process. It is also one of the most subjective and sensitive decisions for the owners, CEOs and other key stakeholders in a business. A logo defines the image of the company or product to the world. It is the visual stamp for the entire world to associate the company’s goodwill. Consequently, it is what people come to recall, appreciate, hate, love and understand about the company. At SENTO Design, we believe there is delicate balance between simplicity and packing everything into the logo that it can contain. Our job is to maximize what the logo can visually contain while simplifying its outward meaning to the world.

Examples below are an assortment of identities produced by Lisa Bebee and Brad Glendenning.

Lisa Bebee

Brad Glendenning

SENTO Design

Brad Glendenning

SENTO Design

Brad Glendenning

eBrochure Marketing

sento design — Thu, 03 Jun 2010 05:00:56 +0000

Online eBrochure for Tradeshow

View a sample of the web deliverable here.

> This sample produced by XCELARTS, a company co-founded by Lisa Bebee in 2001.