Really Small Stuff is a Big Deal
That’s a Wrap: Our Latest High-Definition Video with 3D Animation
In early October of 2011, Bruce Dudzik, Vice President of the Nano BioDiscovery Division of NanoInk, Inc., engaged us to help them visually explain the benefits of their new automated platform for the analysis of their protein NanoArray assays. Within three months and three major holidays, we delivered this state-of-the-art high definition video including custom 3D animation, professional voice-over and underlying music track, scientist interviews and HD videography, shot on-site at NanoInk’s labs. We couldn’t do this alone. A project of this complexity and quality was produced by teaming with Barb McKittrick of The Strategy Factory, as our subject-matter-expert and script writer, as well as 1080, Inc. as our videography and 3D development team. Brad Glendenning, our in-house Creative Director, wore more hats than are hanging in his closet: producer, art director, client and team liaison and project manager. Our long term background in working with the Nano BioDiscovery division enabled us to have an understanding of the complex scientific processes involved in this technology and we were able to turn that into a visually compelling story that is meaningful and dynamic.
Custom Video Presentation
3D Animated Simulations
Molecular Imprints
In 2009, we developed two 3D animations for each of their primary business areas. These held a dual-purpose as a salestool for capturing people’s attention to bring them into thebooth, but also an educational tool that helps show what isactually going on inside their tools. 3D animation in this case is very useful to show a technology when it is difficult to either photograph or even see the size of the action going on– especially at the nanoscale.
