Really Small Stuff is a Big Deal
That’s a Wrap: Our Latest High-Definition Video with 3D Animation
In early October of 2011, Bruce Dudzik, Vice President of the Nano BioDiscovery Division of NanoInk, Inc., engaged us to help them visually explain the benefits of their new automated platform for the analysis of their protein NanoArray assays. Within three months and three major holidays, we delivered this state-of-the-art high definition video including custom 3D animation, professional voice-over and underlying music track, scientist interviews and HD videography, shot on-site at NanoInk’s labs. We couldn’t do this alone. A project of this complexity and quality was produced by teaming with Barb McKittrick of The Strategy Factory, as our subject-matter-expert and script writer, as well as 1080, Inc. as our videography and 3D development team. Brad Glendenning, our in-house Creative Director, wore more hats than are hanging in his closet: producer, art director, client and team liaison and project manager. Our long term background in working with the Nano BioDiscovery division enabled us to have an understanding of the complex scientific processes involved in this technology and we were able to turn that into a visually compelling story that is meaningful and dynamic.
Because curious minds want to know
Getting lost in data has never been more fun
A interactive map found on Forbes.com is an example of making raw data so engaging that it’s hard to stop playing around with the graphic. Data on every county in America is accessible. Now you can find out just how many people are moving to and from the county in which you live or have lived and where everyone is going to or arriving from. Now we know why traffic in Austin is such a hassle.
Credit: Forbes.com/Jon Bruner
Playing it cool
Our office mascot, Sampson, has become quite the celebrity about town. He was spotted at the Buda Weiner Dog Races sporting his doggles, which garnered him a spot in the Austin American Statesman.
View his online photo at the Austin-American Statesman.
Being all of 18 years old, Sampson still manages to get around Austin and San Antonio and makes friends wherever he goes.
He keeps an eye on things around the office, making sure we all keep busy while he lounges comfortably on his red blanket in his plush little dog bed.
A treasure trove of charts and graphs
Graphically summarizing information and relationships between things can be a challenge. Here’s a blog showcasing good examples of making stuff make sense that might otherwise not. This is a good site to recharge the creative batteries when you have some time to burn. Plus there’s a good blogroll here to help you fall deeper down the rabbit hole of the internet.
Classic book covers
One can never have enough books. Though we’re all admonished not to judge a book by it’s cover, it’s a hard truth that well designed cover artwork helps a book stand out and register in our memory. Check out some iconic book covers from an online rare book room and see which ones you recall either reading or remember having seen on a library shelf from years gone by.
Were it only this easy
Sometimes the question begs to be structured differently. Math Class needs a makeover. Good design and math can mix. It’s all about solving a communications problem. Check out this presentation from the TED 2010 Conference by Dan Meyer.
